Cloud Products and Services Offered by NetApp

NetApp transformed from a storage company to an end-to-end provider of cloud data services that allow businesses to run, move, and protect data in hybrid and multi-cloud environments. Its cloud-centric portfolio provides software, managed services, and cloud-native integrations that enable easy data management, reduced costs, and accelerated application delivery. For companies transforming storage and implementing cloud-first strategies, NetApp solutions provide seamless data services in on-premises and public cloud environments.

Core NetApp Products for Cloud

NetApp’s product set blends traditional storage systems with cloud-aware software. At the platform level, you’ll find ONTAP (the data operating system), all-flash arrays (AFF series), and high-performance NVMe systems, delivering the predictable performance enterprises expect. On top of that foundation, NetApp offers software-defined and cloud-delivered offerings that extend capabilities into public clouds and managed services. These core building blocks are the reason NetApp remains a primary choice for data-intensive workloads.

Cloud Data Services: Cloud Volumes and Managed File Services

NetApp’s Cloud Volumes ONTAP offers ONTAP data management as a virtual service within public clouds, allowing teams to have the same familiar enterprise features (snapshots, replication, thin provisioning) without the physical array. Cloud Volumes is designed to drive cost, performance, and protection optimization for file and block workloads in AWS, Azure, and Google Cloud. In addition, NetApp collaborates with hyperscalers to supply managed file services like Azure NetApp Files and Google Cloud NetApp Volumes for secure, cloud-native file storage. For those customers who require easy, enterprise-class cloud file services, these solutions eliminate much of the operational complexity. 

Data Protection, Backup and Ransomware Defense

Protection and recovery are at the heart of cloud adoption. NetApp Cloud Backup, SnapMirror replication, and integrated snapshot workflows offer layered protection between cloud and on-prem environments. They support automated backup to object stores, fast restores, and long-term retention policies, essential for compliance and business continuity. NetApp also offers features to assist in detecting and recovering from ransomware attacks as part of its larger cloud data services.

Management, Orchestration and Observability

Centralized management is needed to control distributed data. NetApp’s management plane (BlueXP / Cloud Manager and associated tools) offers a single pane for provisioning, migration, copy/clone operations, and policy enforcement across clouds. Cloud Insights and Digital Advisor extend observability, cost analytics, and lifecycle recommendations—enabling teams to optimize performance, predict capacity, and manage spend. These services make raw infrastructure an operationally efficient data fabric.

Cloud Optimization and Cost Control

Cloud cost is near the top of concerns for today’s IT staff. Spot technology and NetApp’s acquisition of it assist with automating workload placement, autoscaling, and rightsizing to minimize waste. Cost governance capabilities monitor usage and enforce policies that decrease runtime costs without sacrificing availability. For large cloud estates in enterprises, the integration of NetApp optimization and automation tooling provides both agility and fiscal management.

Developer & Kubernetes Data Services

NetApp has invested in developer-focused services like Astra for managing data on Kubernetes, offering application-consistent backup, restore, and mobility for workloads running in containers. These functions speed cloud-native development by making persistent data portable and easy to manage across cloud platforms, critical for contemporary microservices and DevOps practices.

Why Organizations Choose NetApp Products

Businesses choose NetApp products for their capability to offer reliable data services across hybrid terrain, robust integration with the leading public cloud providers, and end-to-end data protection. NetApp’s portfolio combines exceptional performance with next-generation data management (tiering, replication, snapshots) and centralized orchestration, enabling simpler adoption of hybrid cloud strategies without compromising on reliability and control.

Conclusion

NetApp’s cloud offerings and services, covering Cloud Volumes ONTAP, managed cloud file services, backup and recovery, optimization solutions, and developer-centric data services, are a solid foundation for enterprises to transform their data infrastructure. For organizations that want to adopt or optimize these features, Konverge offers design, deployment, and managed services to assist in integrating NetApp products into secure, scalable, and business-oriented cloud frameworks.